At least 90 percent of adult consumers worry about their online privacy, according to a new survey by Harris Interactive, conducted on behalf of TRUSTe. TRUSTe offers privacy management solutions and oversees privacy compliance with more than 5,000 web sites. The survey emphasizes that Catholics who provide blogs, articles and other content through new media should be mindful of protecting their users’ privacy. It has ethical as well as legal implications.
TRUSTe/Harris survey shows consumer concern over privacy (Courtesy TRUSTe).
In the TRUSTe/Harris survey, 41 percent of those surveyed do not trust businesses with their personal information, and more than 88 percent of the consumerssaid they avoid companies that do not protect their privacy.The study, in a chart format, can be reviewed here. TRUSTe further released a report on April 2, 2012 showing that only one in three of the top 50 Android and Apple mobile applications had a privacy policy. The study also showed that 72 percent of the top Apple mobile applications collected unique identifiers from users’ devices.
“App developers have a responsibility to provide consumers with mobile-appropriate privacy disclosures around the collection and use of their personal data and to offer consumers meaningful choice, especially around sensitive collections of their data for targeting or profile-building activities,” John Gamble, TRUSTe’s Marketing Manager, commented in his blog.
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